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Google’s new policy means it literally won’t pay to deny climate change; Monday’s daily brief Plus, why basic questions about search marketing

Google takes stand against climate change deniers with new ads and monetization policy Advertisers, AdSense publishers and YouTube creators will be prohibited

Google AdSense moves to a first-price auction model By the end of the year, advertisers can expect to pay the full amount

Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief Plus, October 8 is the Diversity Award nomination deadline Search Engine Land’s daily

Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA

Google pushes back FLoC testing to Q1 2022 Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC

Google Ads launches new budget report The report shows daily spend, monthly spending limit, monthly spend forecast, cost to date and budget

Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief And, should robots.txt support a feature for no indexation? Take

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape In the wake of losing data to FLoC, Google’s new