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Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief Plus, Facebook’s aging user base and what it means for advertisers.

App advertisers can now use App campaigns for engagement without implementing deep links The new option can cut down on developer support

Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi There is

New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief Plus, Facebook updates measurement and reporting products

Microsoft partners with Shopify to help retailers expand their reach Microsoft’s updated their Microsoft Channel app with new features to help retailers

Microsoft Advertising’s Health insurance ads are here in time for open enrollment Microsoft is keeping the formula the same across its vertical-specific

How infinite scroll will affect your ad metrics; Monday’s daily brief Plus, we’re all hackers now! Search Engine Land’s daily brief features

Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration The tool helps advertisers better understand post-click user behavior and

What does Google’s infinite scroll on mobile mean for advertisers? Advertisers may see more mobile impressions and a lower CTR on Search,