PPC

How to get 1 in 5 dollars back on brand search If you’re a PPC advertiser, chances are your company is throwing

Microsoft Doctor and Clinic ads are now in open beta Interested advertisers or healthcare professionals can join the open beta by contacting

This day in search marketing history: March 11 Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based

Meta pauses bonus payouts to Reels creators The move could present a valuable opportunity for advertisers to build brand awareness through short-form

TikTok enters the search ad market, challenging Google and Microsoft Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails

Global Head of Microsoft Advertising steps down A change in leadership at Microsoft can be an opportunity for advertisers. In a LinkedIn

YouTube overlay ads are going away From April 6, 2023, creators will no longer be able to activate or add “Overlay ads”

Maximizing your website tracking with Google’s Tag coverage summary Your “Tag coverage” summary can report on up to 10,000 pages. Google’s “Tag

Code-free custom conversion, and 5 other new Microsoft Ads updates The new features aim to increase efficiency and help advertisers better target