PPC

  • June 28, 2022

Leveraging automated bidding strategies for maximum PPC performance

Leveraging automated bidding strategies for maximum PPC performance Menachem Ani from JXT Group shows us how to use the most controversial bidding

Read More
  • June 28, 2022

How to build a framework for PPC measurement in 2023

How to build a framework for PPC measurement in 2023 Here’a a review of the measurement tools that are available right now

Read More
  • June 27, 2022

Google Marketing Live 2022: Reactions from the experts

Google Marketing Live 2022: Reactions from the experts Four Google Ads experts give their thoughts on the recent Google Marketing Live event

Read More
  • June 17, 2022

Spotify commits to brand safety for podcasts

Spotify commits to brand safety for podcasts This is Spotify’s latest attempt at keeping the platform a safe environment for creators, listeners

Read More
  • June 17, 2022

How to use Audience manager for better insights and optimization

How to use Audience manager for better insights and optimization Learn the new role and definitions of audiences in Google Ads and

Read More
  • June 16, 2022

4 things to learn about paid search from The North Face

4 things to learn about paid search from The North Face Large retail brands face unique challenges when it comes to online

Read More
  • June 16, 2022

Microsoft to implement advertiser identity verification

Microsoft to implement advertiser identity verification The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors

Read More
  • June 15, 2022

Webinar: Protect your PPC spend against ad fraud

Webinar: Protect your PPC spend against ad fraud Proactively block invalid traffic from infiltrating your ad campaigns. By 2023, the global cost

Read More
  • June 15, 2022

Search marketers agree: automation the least favorite part of PPC

Search marketers agree: automation the least favorite part of PPC We asked and you answered. Automation and lack of transparency ring in

Read More