PPC

Microsoft Advertising launches Marketing with Purpose Business attributes Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that

Google Ads: Phrase and broad match keywords that are identical to a query are now preferred Google has also provided new details

“About this advertiser” initiative now includes Advertisers Pages for Google Ads The advertiser page gives PPC experts the opportunity to show the

More Google Ads campaign changes this month; Thursday’s daily brief Plus, Reddit makes good on its advertising features promise Search Engine Land’s

Google Ads will combine Smart and standard Display campaigns The new Display campaign type will have the same controls that standard Display

Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief Plus, the conundrum of in-house career progression Search

Google search terms report adds historical query data for impressions without clicks And, on February 1, 2022, Google Ads will be removing

New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief Plus, B2B tech finally sees the SEO

Microsoft Ads announces optimization score The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they