PPC

Destination mismatch: Advertisers are reporting another potential Google Ads glitch Google is already aware of the issue and investigating it, but it’s

Google launches new way for publishers to use first-party data to enhance targeted advertising First-party data is information that websites, advertisers, and

Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising Luxury shoppers, digital nomads, empowered activists

Google Ads location targeting glitch causes advertiser frustration If there’s potential for it to affect your campaigns, make sure to annotate your

Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration Microsoft Advertising has said they focus on automating the repetitive tasks

Google updates AdSense Policy center look, adds new feature updates for advertisers The announcement also indicates that upcoming features include “enabling screenshots

Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022 Advertisers that rely on Smart

Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization The company also introduced a new troubleshooting tool

YouTube ads are the breakout star of Google’s Q3 earnings report While shoppers are returning to physical stores, the company’s also seeing