PPC

Google is testing ways to allow Android apps to track you, but not really The beta is the culmination of several years

How to create an effective Facebook advertising campaign in 2023 Learn what changes affect marketers in the Facebook ads platform, how to

Meta aims to increase transparency in ad targeting for Facebook and Instagram users You can now access Ads Preferences from additional pages

Instagram is ending its live shopping feature in March The app will shift its focus to ads instead. Meta’s “year of efficiency”

Why Performance Max for lead generation often fails and how to make it work Getting Performance Max to work for lead generation

PPC prioritization: Knowing where to focus efforts to make the biggest impact Learn how to refocus your time and energy on the

New updates to Google’s gambling and games policy Advertisers must apply for and be approved by Google to run gambling ads. Google

Walmart’s retail media network: What advertisers need to know As Walmart’s dominant physical footprint runs toward digital, it’s crucial to pay attention

TikTok enhances organic content reach with improved ‘Promote’ features Promote campaigns were originally launched in 2021 and optimized for video views, site