PPC

This day in search marketing history: February 24 Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock’s Google penalty,

Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns The updates should provide improved campaign performance

Leveraging TikTok’s ad content to get valuable insights on top-performing products Browse the tool for inspiration or to compare against your own

Musk gave engineers one week to make Twitter’s ad targeting work like Google The chaos continues at Twitter with more layoffs, ridiculous

3 ways to stay on top of PPC performance A holistic monitoring plan is key to paid search success. Stay ahead with

Microsoft and NVIDIA announce a new partnership The agreement was announced today at a Microsoft press conference in Brussels, Belgium. Microsoft and

PPC management checklist: Daily, weekly and monthly reviews Paid search accounts can go sideways without regular monitoring. Here’s a simplified PPC checklist

Amazon’s share of seller revenue is now 50% Recent changes, including higher fulfillment fees and mandatory advertising expenses, have resulted in increased

Call tracking: What it is and how it works Here’s the lowdown on call tracking, its role in marketing attribution, and how