PPC

Meta blames weak advertising demand, rivals for Q4 2022 revenue decline Rivals such as TikTok and continuing effects from App Tracking Transparency

Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads Together, Microsoft says their Search and Audience networks can reach

Brands’ guide to effective mobile game advertising Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of

Search Engine Land’s updated What is PPC guide is now available The evolution of PPC in recent years calls for an updated

This day in search marketing history: February 2 Google’s revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon’s

ChatGPT for PPC marketers: 15 strategic prompts to use today Learn how to use ChatGPT to level up your paid search efforts

New updates for the GA4 search bar The new updates allow additional views into accounts and properties. Google has released three new

Google Account-level negative keywords are here Now you can apply the same negative keyword lists you already use across multiple campaigns. To

This day in search marketing history: January 27 Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded