PPC

Level-up your PPC forecasting with free modeling tools for Excel Use these tools to quantify unknowns and real-life scenarios. Have you ever

Google tests favicons in text ads Google has confirmed a small experiment that might help users more easily identify an advertiser —

Google Ads launches placement reports for Performance Max campaigns Placement reports show where Performance Max ads have served, which may help with

Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync Changes from the experiment to the base campaign can also

Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far Legislation like this could be a game-changer for every digital marketer

Google heightens adult ad policy enforcement after Reuters finds illicit ads “Spotty” enforcement can result in inappropriate ads being shown to minors

Search incrementality: How paid and organic work together for better performance Can you stop bidding on brand terms and rely purely on

Google Ads error tells advertisers exact match keywords are saving as broad match The issue has no impact on how keywords are