PPC

Gmail campaigns to stop running on June 28 The campaign type’s deprecation date is now set, nearly a year after standalone Gmail

Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic Site Visit Optimization may offer more

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022 Google will also launch a “one-click”

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges While paid search marketers applaud Google’s proposed user privacy

Microsoft earnings: Search, LinkedIn advertising revenue rise Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth.

Google Ads scripts rolls out support for asset-based video ads Advertisers have until February 28, 2022, to migrate their code from the

4 automated campaign types and how to control them Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding Determining the value of your

Google kills FLoC, introduces Topics API as its next-gen targeting tech The new Privacy Sandbox proposal determines topics to share with sites