PPC

Performance Max campaigns get support in Data Studio Google continues its streak of Performance Max-related updates, putting its weight behind the new

Google Q4 search ad revenue: $43.3 billion Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came

Google finally launches revamped Partners program After nearly two years, the new Partners program requirements have taken effect and Google will notify

How marketers can adjust to redefined keyword matching Keyword matching has changed, but not all campaigns are ready to use them effectively.

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager Advertisers on Microsoft’s platform have two more ways to

Google Ads creates unified advertiser verification program Google will combine its advertiser identity and business operations verification programs under a unified Advertiser

Recommendations roll out to Discovery campaigns Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Google

Google allows ads for sports betting in Louisiana Advertisers must be state-licensed and certified by Google to run gambling ads. Google will

How to win with PPC in a dataless world There’s less data available for PPC marketers, but that doesn’t mean it’s less