PPC

Google’s Privacy Sandbox ad technology testing begins Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.

YouTube to drop Maximize Lift bidding Maximize Lift used details input by advertisers about their brands and products to generate content to

How to write compelling ad copy in a Smart Bidding landscape Writing compelling ad copy can be challenging, but there are many

PPC salaries: How much in-house and agency search marketers make in 2022 This data will help give you some bargaining power, whether

Google releases Partner Program directory in latest effort to rebuild program After trying to relaunch it with strict requirements, Google now seems

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more The new reporting dashboard is aimed at streamlining workflows by

Google Ads Editor version 2.0 supports Performance Max campaigns The update also includes support for custom actions and action triggers, conversion goals,

How your ad position and CTR impact conversion rate Learn how to use your keyword ranking and click-through rate data to improve

Microsoft’s Automotive Ads get more placements, roll out globally More placements may help businesses like car dealerships get in front of more