PPC

Save time on negative keywords using the lowest common denominator method Want to dramatically reduce the number of negative keywords you need

Google Performance Max campaigns: What marketers should know Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next,

Google launches automated vehicle ads This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Russia-based advertisers can no longer reach global audiences on Google properties and networks This latest policy change takes widespread ad suspensions from

5 things your Google Data Studio PPC Dashboard must have Set yourself up for more success. Learn how to take your PPC

Platforms that have suspended ads in Russia In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial

Microsoft Advertising announces new ad type for service providers Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging

Geotargeting optimization: How region impacts your PPC results Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions

Google and Bing halt all ad sales in Russia The platforms already suspended ads from Russian state media; but, as the conflict