PPC

  • December 6, 2021

Google Ads updated political content policies

Google Ads updated political content policies Google is ending some election ads exemptions, adding new election ads serving options and changing verification

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  • December 6, 2021

Google Ads issue resulted in spend fluctuations for tROAS and Maximize Conversion Value bid strategies on December 2

Google Ads issue resulted in spend fluctuations for tROAS and Maximize Conversion Value bid strategies on December 2 “The issue has been

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  • December 3, 2021

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations Google is also reminding advertisers that the AdWords API will be

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  • December 3, 2021

Google Ads ditches campaign drafts in updated experiments page

Google Ads ditches campaign drafts in updated experiments page The updated experiments workflow is currently rolling out to select advertisers. A new

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  • December 3, 2021

Google confirms a bug with Google Ads Editor image uploads

Google confirms a bug with Google Ads Editor image uploads Google is working on a fix for the ad image upload feature

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  • December 1, 2021

Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook

Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook However, both strategies perform similarly when reach is comparable.

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  • November 30, 2021

Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges These new features expand Performance Planner’s

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  • November 24, 2021

Google AdSense’s Matched content widget will only show ads starting on March 1, 2022

Google AdSense’s Matched content widget will only show ads starting on March 1, 2022 Matched content will be rebranded as “Multiplex ads”

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  • November 23, 2021

Why consumer privacy is Google’s ace in the hole

Why consumer privacy is Google’s ace in the hole Google’s ad business changes mean that advertisers should prepare and tap into their

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