PPC

Google announces Performance Max for travel goals The new ads will be available globally over the next few weeks. Performance Max for

TikTok introduces a “Series” feature enabling creators to sell premium episodes Each individual Series can include up to 80 videos, each up

Google expands Local Service Ads to more than 70 new businesses The new categories include education, people care, pet care, wellness and

What is SEM – Search Engine Marketing? Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is

How to dial in your ad messaging in an automated marketing world Automation has leveled much of the PPC playing field. Here’s

This day in search marketing history: March 7 Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates,

3 new changes to the Google Ads dashboard Google will assess the impact of the changes based on user feedback before deciding

Pinterest is experimenting a new premium video ad format The ads are available for purchase in 24-hour increments, with an option to

New Analytics user access management changes in Google Ads Google Analytics 4 will replace Universal Analytics, which will sunset on July 1.