PPC

  • January 19, 2023

How to maximize your ecommerce campaigns with Performance Max

How to maximize your ecommerce campaigns with Performance Max Rethinking your Google Ads campaign setup lets you stand out from the competition.

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  • January 19, 2023

New Performance Max experiments have just rolled out

New Performance Max experiments have just rolled out You can now test Performance Max updates in your account and monitor results before

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  • January 18, 2023

Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions

Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions Take a step back, look at the business

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  • January 17, 2023

How to avoid 7 mistakes that tank retail Performance Max campaigns

How to avoid 7 mistakes that tank retail Performance Max campaigns Learn how you can avoid repeating some serious mistakes that advertisers

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  • January 13, 2023

3 core skills that will help advance your SEM career

3 core skills that will help advance your SEM career Learn three essential skills you must develop to progress your SEM career

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  • January 12, 2023

A PPC guide to permission-based audiences

A PPC guide to permission-based audiences Learn how to build consensual conversations with prospects, acquire consent-based audiences, and improve your paid search

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  • January 12, 2023

TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft

TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft Turning to some of the newer social media and advertising platforms

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  • January 11, 2023

12 new Google Analytics 4 ecommerce dimensions and metrics

12 new Google Analytics 4 ecommerce dimensions and metrics Ecommerce advertisers and brands will now be able view which items were added

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  • January 11, 2023

Meta introduces new ad targeting limits for teens

Meta introduces new ad targeting limits for teens The changes are the latest effort to build in some after-the-fact privacy protections for

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