PPC

Google Ads authentication issue causing login problems There is no ETA on a fix. For the last several hours, Google Ads users

New report shows Google cost per lead has increased for 91% of industries The data was pulled from over 79K client campaigns

The search marketer’s new imperative: Capturing first-party data Search has a new responsibility to take its high-intent first-party data and use it

Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features Google Ads Editor version 2.1 was released in July. Google

Google Ads Reach Planner now forecasts Video Action campaigns A full-funnel YouTube strategy could help increase conversions by about 10%. Advertisers will

10 things to eliminate from your life to be more productive at work For most remote workers, staying productive can be challenging.

10 Google Analytics 4 settings to check before the holiday season The only way to get a year-over-year comparison of your holiday

Excel pivot table best practices for search marketers Learn how to use Excel pivot tables to QA bulk sheets, plus some tips

Apple could be building an ad network for live TV The deal is part of an agreement to stream Major League Soccer