PPC

Data-driven attribution: How to think about Google’s default attribution model While not a silver bullet solution to attribution, a data-driven model provides

Webinar: How Google paid search automation has changed the game for marketers With many campaign optimizations getting automated, what is the role

Performance Max optimization: How to improve your performance While there aren’t many levers to manually optimize campaigns, your job is to guide

Google AdSense FLEDGE API testing delayed until September The Privacy Sandbox proposal was created so that it can’t be used by third

Google out-of-home ads available for Display and 360 Google is making programmatic, in-public display & video ads easily accessible for brands and

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How to audit your Google Ads account like a pro Use this step-by-step analysis as a blueprint to audit and help improve

7 useful Excel formulas and functions for PPC Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that

Google Performance Max self-upgrade tool for Local campaigns is now available Earlier this year Google announced another change to Local and Smart