PPC

Layer on the automation: How to combine automation options for PPC success It’s important to leverage the right automated features in Google

Google addresses Impression Share and Auction Insights reporting issue Impression Share and Auction Insights data may be incorrect for some advertisers reports.

Google Keyword Planner gets a new feature For some advertisers, there’s a new automated ad group feature available in the Keyword Planner

Google announces 4 new features for Discovery ad users New Discovery ad features should help advertisers get ahead of the holiday season

Using search query reports to optimize PPC campaigns The search query report is one of the most important tools in your PPC

5 tips for strong media planning during a recession Are we heading for a recession? Probably? Maybe? But advertisers shouldn’t panic. In

Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates The new updates were announced today on Microsoft’s blog and will

You can change cookie expiration and update settings in GA4 Users can easily make changes and updates to cookies in GA4 in

Google begins testing FLEDGE API on AdSense The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.