PPC

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations Google is also reminding advertisers that the AdWords API will be

Google Ads ditches campaign drafts in updated experiments page The updated experiments workflow is currently rolling out to select advertisers. A new

Google confirms a bug with Google Ads Editor image uploads Google is working on a fix for the ad image upload feature

Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook However, both strategies perform similarly when reach is comparable.

Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges These new features expand Performance Planner’s

Google AdSense’s Matched content widget will only show ads starting on March 1, 2022 Matched content will be rebranded as “Multiplex ads”

Why consumer privacy is Google’s ace in the hole Google’s ad business changes mean that advertisers should prepare and tap into their

4 ways to optimize your responsive search ads ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys

Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app The new mobile app features can be used