5 ways to get PPC and SEO working together
5 ways to get PPC and SEO working together SEO and PPC are often at odds. Yet the things they “bicker over”
Leveraging automated bidding strategies for maximum PPC performance
Leveraging automated bidding strategies for maximum PPC performance Menachem Ani from JXT Group shows us how to use the most controversial bidding
How to build a framework for PPC measurement in 2023
How to build a framework for PPC measurement in 2023 Here’a a review of the measurement tools that are available right now
Google Marketing Live 2022: Reactions from the experts
Google Marketing Live 2022: Reactions from the experts Four Google Ads experts give their thoughts on the recent Google Marketing Live event
Spotify commits to brand safety for podcasts
Spotify commits to brand safety for podcasts This is Spotify’s latest attempt at keeping the platform a safe environment for creators, listeners
How to use Audience manager for better insights and optimization
How to use Audience manager for better insights and optimization Learn the new role and definitions of audiences in Google Ads and
4 things to learn about paid search from The North Face
4 things to learn about paid search from The North Face Large retail brands face unique challenges when it comes to online
Microsoft to implement advertiser identity verification
Microsoft to implement advertiser identity verification The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors
Webinar: Protect your PPC spend against ad fraud
Webinar: Protect your PPC spend against ad fraud Proactively block invalid traffic from infiltrating your ad campaigns. By 2023, the global cost