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How to drive 10x more conversions with magnetic paid search offers The best PPC optimization you can make is one you won’t

2 new Google data-driven attribution features Data-driven attribution assigns incremental values to each touch point in the customer purchase journey. Google has

Microsoft now requires verification for UK Financial Services advertisers Microsoft is adding new steps to help prevent scams or deceitful financial promotions

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Airbnb’s search marketing shift: Should advertisers follow suit? With CPCs rising across performance media channels, is it worth following Airbnb’s shift from

Feeding data to automation: In-house teams’ secret sauce to Google Ads Learn how you can better implement data in Google Ad by

How to advance your SEM career: 9 attributes to master To thrive in search marketing, consider how you can deliver stellar results,

4 new Microsoft features, and 5 other December updates Some of the updates, announced earlier this year, have been expanded into new

YouTube year in review: The top 10 ads of 2022 YouTube has been a major player in marketing for a while, and