PPC

This day in search marketing history: January 5 Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search

Google’s “Remove redundant keywords” recommendations have changed Google says the change won’t negatively impact performance. Advertisers running PPC ads on Google may

Twitter is lifting its ban on political, cause-based ads Users will start seeing more cause-based ads on their feeds “in the coming

EU rules that Meta’s ad practices are illegal The European Union’s ruling could change the face of Facebook and Instagram’s ad business.

4 tips to build a data-centric culture in your agency Start laying the groundwork to build a culture of data within your

Webinar: Paid search tactics for brand dominance in 2023 Monitor all competitive activity around your brand terms and increase profitability without hurting

Commerce Components by Shopify gives large retailers new ways to use the platform With CCS, retailers can choose which components of Shopify

Top 10 PPC expert columns of 2022 on Search Engine Land Excel formulas, Performance Max, RSAs and more! These 10 PPC columns

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more If you thought it was going to be a