Twitter launches Location Spotlight for all professional accounts

Index

Twitter launches Location Spotlight for all professional accounts

The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.

Twitter is now rolling out a new feature called Location Spotlight to all Professional Accounts.  

What is Location Spotlight? Businesses that use this feature can display various types of location and contact information at the top of their Twitter profile. Twitter is also integrating Google Maps to show a map of the business location, which users can click on to get directions.

How it works. Go to Edit Profile > Edit professional profile > Profile Spotlight > Edit

You can then add any or all of the following:

  • Website URL.
  • Address (your street address, city, state and ZIP code)
  • Hours
  • Email
  • Phone 
  • Display map (toggle)

While you’re there, you can also select an option that lets people browse your store or subscribe to your newsletter. These options are not new – they have been available with Professional Accounts since last year.

Now available. Anyone with a professional account can add the Location Spotlight starting today, Twitter said. 

Previously known as About Module. Location Spotlight was initially known as the About Module. Twitter invited only a few businesses to test the About Module starting in April 2021

Why we care. Local businesses that maintain a Twitter presence now have a good reason to set up a Professional Account. The new Profile Spotlight should reduce friction for potential customers by putting your location details at the top of your Twitter profile page. That means you can get additional clicks to your website or actual foot traffic to your location, which could translate to sales and revenue.


New on Search Engine Land


    Twitter launches Location Spotlight for all professional accounts


    Google July 2022 product reviews update is finished rolling out


    Google tests new SERP feature that gives searchers Perspectives


    Using search query reports to optimize PPC campaigns


    Personalize each digital customer experience

Antonio D'Onofrio

Business Developer
I am Antonio D’Onofrio, the creative mind and expert hand that will transform your goals into concrete successes.