Recession-ready your marketing strategy with personalized email campaigns
Now’s the time to develop an informed first-party data strategy that feeds into a strong email marketing program.
In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing.
First-party data is key to driving successful email personalization initiatives. Download this guide from Bloomreach and learn how to leverage first-party data to power your email campaigns to drive revenue and increase customer lifetime value.
Visit Digital Marketing Depot to download Recession-ready Your Marketing by Doubling Down on Email.
Add Search Engine Land to your Google News feed.
Related stories
New on Search Engine Land
Maximizing your website tracking with Google’s Tag coverage summary
YouTube overlay ads are going away
Google launches new Google Trends portal
How to make better SEO reports for the C-suite
How to optimize your Amazon brand store