Crawl efficacy: How to level up crawl optimization
Crawl efficacy: How to level up crawl optimization Crawl budget is a vanity metric. Your goal should be to guide Googlebot in
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click Is Google stealing all those zero-click searches for themselves? No. In
You can’t grow as a marketer without curiosity – here’s why
You can’t grow as a marketer without curiosity – here’s why Learn why curiosity is essential in our line of work and
Yelp has created a new attribute, Business Fund, and Resource Hub for veterans
Yelp has created a new attribute, Business Fund, and Resource Hub for veterans Searches on Yelp for veteran-owned businesses in the U.S.
Marketing leadership: The dangers of ego
Marketing leadership: The dangers of ego Confidence is an important leadership trait. But when it crosses egotistical behavior, it harms the team
Google Search Console mislabeled structured data errors as errors
Google Search Console mislabeled structured data errors as errors This was a reporting issue only and did not impact the Google search
Psychological profiling for content creation: A deep dive
Psychological profiling for content creation: A deep dive Having a psychological approach to creating content helps you craft more effective messages to
How to do a content audit as painlessly as possible
How to do a content audit as painlessly as possible Get a clear view of how your content helps (or hinders) your
Google October 2022 spam update done rolling out in less than 48 hours
Google October 2022 spam update done rolling out in less than 48 hours The update started on October 19th and was completed