Search Engine Land

Level-up your PPC forecasting with free modeling tools for Excel Use these tools to quantify unknowns and real-life scenarios. Have you ever

Why entity search is necessary for SEO success Keywords are foundational, but entities may be the future. At SMX Next, a panel

Google tests favicons in text ads Google has confirmed a small experiment that might help users more easily identify an advertiser —

Evolving Core Web Vitals tactics using Cloudflare and WebpageTest In this article, we demonstrate an evolution from an original concept for a

New lawsuit targets Google over location data Google is accused of using dark patterns to get more location data from its users

The latest jobs in search marketing On the hunt for something new? Check out who’s hiring in search marketing this week. Every

Neeva seeks to expand user base with free subscriptions Search marketers will have to pay attention if Neeva can grow its market

Google updates product structured data for car review snippets Car schema is not supported automatically as a subtype of product schema. Google

Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21 The issue, which affected the serving of ads on