Search Engine Land

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented

GA4 brings new and familiar concepts to the future of analytics Although Google Analytics 4 is a brand new platform that may

Your guide to the first 90 days as an enterprise SEO director By framing yourself as a strategic player in your first

Google just announced a Revenue Verification Report to confirm buyer and publisher ad spend The new report is a way for ad

Alphabet, Microsoft release end of quarter earnings Alphabets Q2 and Microsofts Q4 earnings weren’t quite on target, but not as bad as

Content creation: A psychological approach Learn four personality types and how you can use these traits to create better content for your

Google Ads for B2B: How to overcome challenges, platform limitations Learn how to adopt a B2B mindset to Google Ads (a B2C

PPC survival: Handling inflation and being ready for a recession Inflation happens, and a recession is looming. Here are PPC-based approaches to

Google showing return grace period within some product search results This may impact your click through rate from Google Search, so keep