Analytics & Conversion

The state of attribution modeling in paid search Join Alyssa Altman and Andy Orlando from ICON International to uncover methods to measure

What is Google Data Studio and how you can use it Google Data Studio lets you create branded data visualization reports and

Webinar: Four elements of a powerful, data-driven martech stack Handle today’s demands with tomorrow’s plans by using technology that is fast, scalable,

Google Analytics 4 adds conversion, bounce rate, and UTM parameters Bounce rate’s back, alright! Three new GA4 metrics are giving advertisers a

Google Analytics 4 integration now available for Ads Manager Advertisers will be able to report on Google Analytics 4 behavioral data across

Webinar: Reimagine your customer experience strategy Learn how one brand boosted its ROAS by 69%. Personalizing your marketing campaigns for one customer

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Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented

Google Search Console Insights Now Supports Google Analytics 4 Previously if you only had GA4 set up for your site, Search Console